Co-founder · CTO · Hands-on engineer

Build the product, scale the team, grow the business.

I'm Jake Berg. AI can help you build an app, but when you hit walls that cost weeks of frustration—I solve them in a single session.

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About me

I've spent over a decade on every side of a software company. I co-founded Dubsado and grew it from $0 to $8M ARR, ran engineering as CTO, then moved into operations and growth. Along the way I've built everything from scrappy MVPs that landed funding to enterprise systems serving millions of users.

I'm focused on how AI is changing development. Tools like Claude Code are core to my workflow, letting me tackle problems that used to take days in hours. I help clients leverage these tools as a genuine multiplier for what small teams can accomplish.

What sets me apart is understanding that your software exists to serve your business. Shipping the right feature matters more than perfect architecture. I help you make trade-offs intelligently—moving fast without accumulating technical debt.

Product engineering
Architecture
AI-driven development
Claude Code
React & Node.js
Team building
Operations
Growth

Services

From a single strategy call to hands-on build work to ongoing technical leadership. Choose the engagement that fits where you are.

Strategy Session

One-time consultation

$1,500

Perfect for immediate guidance:

Architecture review & recommendations
Technology stack evaluation
Roadmap planning for future success
Team structure recommendations

Get clarity on your technical direction with actionable insights you can implement immediately.

Development Session

Weekly pair programming

$500/hour

Ship faster with hands-on guidance:

Pair code through your project together
End each session with working code
Clear next steps to work on between sessions
Solve in 1 hour what takes weeks alone

Walk away with a finished product, not just advice.

Engineering Hours

Individual contributor work

$350/hour

I build it for you:

Features built end to end in your codebase
Bug fixes, refactors, and performance work
Integrations, APIs, and infrastructure
Written handoff notes so your team can take it from there

Senior engineering capacity without a full-time hire.

Fractional CTO

Hands-on leadership

Starting at$15,000/mo

Full technical leadership:

Active team management
Hands-on coding & architecture
Infrastructure deployment
Executive alignment meetings
Product vision to development bridge

Get a seasoned CTO without the full-time commitment or cost.

From the blog

September 30, 2026

Building Spacevolution: A Blender Spaceship, Baked Into React Three Fiber

The first post about Spacevolution, a first-person space maintenance game. How one prompt file became a spaceship in Blender, how its lighting gets baked and loaded into React Three Fiber, the build timeline from Claude Code, and where the game goes next.

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September 29, 2026

The Crash We Couldn't Reproduce and the Keys We Never Mapped - Building an N64 Emulator in the Browser, Part 4

A crash we couldn't reproduce, textures that never get freed, and why keyboard input never worked: our config file named keys the emulator couldn't read.

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September 28, 2026

A Social App for One Day at Disneyland: Two Days to Build, 33 Cents of Vercel

We built a private photo, map, and chat app for Dubsado's team day at Disneyland in under 11 hours of working time. Here's the architecture, the build timeline from git, what people actually used, and the bill.

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All posts

Let's talk about what you're building

Tell me where you're stuck or where you're headed. I'm just a message away.

Hey, I'm Jake Berg, and you're a startup—I help close the gap between ambitious goals and reality.

You need to focus on marketing and sales. I want you to know that your software is being handled so you can focus on the parts that you do best.

I focus on the future and what you will need. From scalable code to hiring a team.

Companies I've worked with

Jake helped us answer some big architectural decisions before we started coding. We were able to proceed through our first 3 months of development with a lot more confidence that we were on the right path. We appreciate Jake's guidance and continued support with one-off calls whenever we get stuck.

Michael T.

Founder, ShieldTrack Solutions

Strategy Session Client